The exhibition propose the story of Andy Warhol’s life, tracing the development of Pop Art in the New York of the 1960s. 

A journey through the work and life of the artist, who became an iconic figure, allows us to understand his world and his ability to influence the art and thoughts of contemporary society. After an initial path into the atmosphere of the 1950s and 1960s, the visitor has the opportunity to learn about the steps of Warhol’s career, from a graphic designer to a successful artist. The exhibition features iconographic works, such as prints of Marylin Monroe, Flowers and Campbell’s Soup, and photographs from the Fred McDarrah and Anton Perich archives.

The exhibition also includes a reconstruction of the “Factory”, the creative laboratory located in Manhattan, a forge of music, cinema, design and fashion that became an important place for Warhol and his circle. 

The exhibition is divided into several rooms and includes an educational area designed to explore Warhol and his art through a variety of activities and proposals.